Do You Know?
Internet Advertising is also known as delivering ads to Internet users via Web sites, e-mail, ad-supported software, text messaging and Internet-enabled cellphones. Also called an "ad network" or "ad serving network," Internet advertising organizations act as a middleman between the advertiser and the Internet venues that display the ads. They sell the online campaign to the advertisers and then deliver the ads to the sites that display them. The site owners receive a royalty based typically on the number of times users click the ads.
In the world of online and social media marketing, new advertising platforms have emerged to increase revenue for both the major search engines and for new internet marketing companies. Search engine powerhouses like Google and Yahoo, operating system platforms like Microsoft, and media and email newsletter and media marketing giant Vocus have all jumped on the advertising and media marketing train.
The efforts of online marketers to deliver ever more targeted advertisements to Internet users continue to raise challenging legal issues with respect to the limits that should be imposed on the collection and use of user web traffic and search queries.
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